Sadler’s Wells’ visual identity and communications materials, created by design studio Red&White, won Silver in the Media category of the Design Business Association’s Design Effectiveness Awards 2018, held in London last week.
The brand refresh integrated Sadler’s Wells’ visual identity with the striking dance imagery of our productions and presentations, and have helped cement our reputation as a leading force in the world of contemporary dance.
The brief for the new identity was to embody the spirit of Sadler’s Wells’ bold and daring artistic programme. Since Alistair Spalding took over as Artistic Director and Chief Executive in 2004 and transformed Sadler’s Wells into a thriving producing house, we have helped bring over 150 works by cutting-edge international artists and companies to the stage.
Following the work by Red&White, Sadler’s Wells has seen a positive impact in how its brand is perceived by audiences, with 78% saying that it now feels more contemporary. This has also led to an improvement in our customer loyalty, and 39% of audiences choosing more adventurous shows.
We are delighted by the results of the project and to have been recognised alongside Red&White in these prestigious awards.
Image: (L to R) Alanna Clear, Strategy Director, Sebastian Cheswright Cater, Director of Marketing & Sales at Sadler’s Wells, Paul Franklin, Creative Director at Red&White, Ry Coleman, Design Director and Magdalen Fisher, Sadler’s Wells’ Executive Director, with our Media Silver award.